New Road Map - February DLC

God man as a fellow Illfonic defender can you chill on the insults?

I don’t want a coupon Mass, I simply want them to let us know when things change.
We’re getting a Pred instead of a FT member, cool, not mad about that in the least… but I’d still like to know we’re getting that FT eventually.

The thing is, if they swapped because they felt the community would be more interested in Pred content, that’s not a bad thing. It’s them trying to give us what we want and I get that.

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All things being equal, the bait and switch sneaky Illfonic pulled is actually kinda cool in my book. Little surprises like this can be fun.

I’ve gone into length on other threads as to why I think they actually did it. So I won’t say anymore on that but yes, communication is definitely a problem, still think that comes from the Publisher and not the devs. Still think it’s stupid and needs to stop. At this point you can only build expectations and hype for the game with an outline of what’s in the works.

He can’t because he takes everything too personally. The same way he tells people to not get attached to the game when it doesn’t meet their expectations he gets overly attached to the devs/game and takes any insult to them or legitimate criticism like a personal attack.

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Well dude, you’re not only MassImpact, you are also MassIvelyWrong.

There is something called UX or User Experience, which is used by Designers, Project Managers and Marketing folks very successful to close this gap.
And this stuff basically revolves around involving your end-users like we are, to design products, improve them or market them more successful.
This is basically an established framework on how companies can involve their users to become as successful as possible by creating Products that not only suit the needs of their customers, but that customers will love.
And this is only possible by interacting with the users, like talking to them, adapting the ways of communication, letting small groups of users test new features, etc.

Also successful Marketing does not only involve speaking to your future customers, but also to your current customers and fans, since they can work as multiplyers if successful.
And if you want to sell stuff like some new additional DLC’s successfully, you should also talk to your current users to tease them and make them crave for something upcoming or most importantly to find out what will be successful by measuring their reactions, instead of just throwing out new stuff and solely focussing on acquiring new customers.

Illfonic seems to slowly get better at this, but being a UX Professional myself I can tell you that it is more than obvious that they still have lots of room to improve.

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I don’t think it was a bad switch either, Pred players have been feeling left out. It will likely sell better than a FT character and makes good business sense. I’m not necessarily a fan of the switch around without being reassured that Isabelle is still planned. If only because it discourages us from guessing, if they’re just going to change it, if we do guess it.

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OMG…
RIP Isabel

MWHAHAHAHAHAHAHAHA