There is no single reason. There is a ton of reasons.
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Content we have is broken, unbalanced, and unfun.
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First DLC was an audio log/character copout.
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Servers are still unstable
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game is unoptimized.
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Long Q times
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Broken lobbies
Etc.
We cant fix everything with the press of the button. But judging from the responses of this post, I would say Most players that arent the lowest level of casual likely abuse the private matches for farming.
This means that (and of course im only guessing on numbers here) 30% or worse of the still active dying playerbase, is off jerking it in private matches.
Oh and its worse than that, since its guranteed that its the majority of the good players pulling that shit, it means that the pubs are filled with absolute bot players. So even if you manage to find a match, its gonna be over in 5 minutes 90% of the time.
How do we solve this?
We get the good players the fuck out of the private match jerk off sessions and back into the active playerbase.
Problem solved, Time until game death increased, time to fix this shit increased.
All they have to do is remove private rewards, and make rewards in pubs stay after death.
Guess what that will do?
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More good players = more fun matches
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Keeping verit = players encouraged to explore map and grab up vert. Meaning pred can play slower
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Matches longer
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que times shorter
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players happier.
See where im going with this?
and all if they change what in code likely amounts to a few if/then statements. (Oversimplification but basically).